How did Finland go from a high suicide rate to the world’s “happiest” country?

☀️ There wasn’t one quick fix. A handful of factors helped citizens’ health, including reduced stigma, lower rates of drinking alcohol, antidepressants, and government programs.

At one point, the word “suicide” was hard to say in the country. Now, “young people talk about things more easily than ever before,” leading open, honest conversations around mental and emotional well-being.

💭 On to today’s newsletter of more interesting nuggets. By the way, our first Cool Chart below is a sample of a separate email you’ll be getting from us this afternoon with timely and actionable market research/charts.

It’s part of our new newsletter offering, We Study Markets Pro. We’ll send you bonus free previews of this premium publication this Saturday and next. More info to come soon.

— Matthew and Shawn

“Sometimes failure is merely chasing you off the wrong road and onto the right one.”

— Paul Tudor Jones