

By Matthew Gutierrez, Shawn OβMalley, and Weronika Pycek
Weβll join the bandwagon. Everyoneβs talking Apple, and so are we β When a nearly $3 trillion company unveils a new version of its flagship product, itβs market-moving news π±
Even in financial markets, few headlines can compete with a new iPhone drop. But there is one: Inflation.
π Inflation data for August, providing the latest data point for the Fed in its interest rate-hiking campaign, is here. More on both below.
β Shawn & Weronika
Hereβs todayβs rundown:
POP QUIZ
Today, we'll discuss the three biggest stories in markets:
Why a tiny USB-C port is a big deal for Apple
Inflation comes in too hot for comfort
The startup that wants to give you a 3% mortgage
All this, and more, in just 5 minutes to read.
IN THE NEWS
π Why a Tiny USB-C Port Is a Huge Deal for Appleβs Consumers
The iPhone 15 isnβt as controversial as when Apple removed the home button, but new iPhones will feature updated cameras, buttons, aesthetics, and most notably, a new charging port, supporting customersβ pockets and assortment of cables.
The big news: The company responsible for the worldβs great blue vs. green text divide revealed plans to transition from its proprietary Lightning charger to a USB-C port with the iPhone 15, marking a milestone towards universal charging for its user base.
USB-C ports are used broadly in many non-Apple devices, simplifying the charging experience across different products and brands.
Two-finger zoom out: Appleβs exclusive Lighting cable has been a part of every userβs βstandard Apple kitβ for 11 years.
All four newly introduced iPhone variants, including the standard, Plus, Pro, and Pro Max models, come equipped with USB-C ports for universal charging and are priced without any increase from the previous line-up.
According to the company, Apple sold over 230 million iPhones worldwide last year. In the third quarter of this year, revenue from iPhone sales surpassed $39 billion, accounting for more than half of Apple's total revenue.
Why it matters:
If youβre an Apple user, youβre probably familiar with the frustration of shelling out money for Lightning cords β which go for $19-29 a pop β incompatible with any *gasp* non-Apple devices you own or even just different types of Apple devices.
Introducing USB-C ports across Apple's product range means users can use a single USB-C charger for their iPhones, iPads, and Mac computers.
Driving the news: Apple isnβt making the switch just for your sake. European Union (EU) legislation mandates that by December 2024, phone makers must standardize charging connections to reduce waste and save consumers money β that pressure is undoubtedly a factor here.
And, of course, convincing users to upgrade iPhones every few years is a core part of Appleβs business model. Are USB-C ports enough to do that? You tell us.
According to Apple, a recent dip in iPhone sales stems from consumers holding onto older devices for longer, often due to budget constraints or the perception that new updates offer only minor improvements and arenβt life-changing for the users.
Market sentiment: Investors werenβt exactly wooed by the new iPhone upgrades. Apple stock closed down 1.7% on Tuesday and continued to fall modestly on Wednesday.
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π₯ August Inflation Comes in Hot
Whatβs cooling? Not inflation, at least last month. The Consumer Price Index (CPI), an aggregate reflection of price changes for common goods and services nationwide, climbed 0.6% higher in August β the highest monthly increase in a year.
Up for debate: Whether thatβs emblematic of a broader, stubborn inflation problem is hotly debated by economists and on Wall Street.
The counterpoint is that much of said jump was driven by a spike in gas prices, which tend to have greater and more random fluctuations than prices for groceries, apartment rents, clothes, etc.
Surging gas prices alone drove more than half of the increase in CPI, a trend (hopefully) unlikely to continue.
Still, the CPI is up some 3.7% from last year. On an annualized basis, the CPI rose at a 7+% pace. That grossly extrapolates a one-month trend forward, yet the point remains.
Why it matters:
The Fedβs view: To assess more tangible inflation patterns, the Fed focuses on βcore pricesβ β changes in CPI excluding food & energy. Using that metric, the picture is better: Core prices rose 0.3% in August. That surpassed forecasts and reflects that the Fedβs efforts to tame inflation arenβt finished but presents more reasons for optimism.
However, the point is an academic one. To regular Americans, August was a bad month, adding to the increasing unaffordability of daily life thatβs bombarded millions since the middle of the pandemic.
The Fed meets later this month to set interest rates again. While the consensus before was that theyβd βpauseβ (leaving rates unchanged), the pressure to hike rates more this year is greater after this inflation report.
A recent Bloomberg survey of moneyed investors β respondents with at least $100,000 in investable assets β revealed that almost half of all affluent investors in the U.S. said inflation is βkilling their dreams of retirement.β
The problem is presumably worse for everyone else dreaming of retirement since higher prices make saving harder.
And for those already retired, living on fixed incomes, inflation injects uncertainty into their planning and devalues their life savings.
MORE HEADLINES
π Child poverty in the U.S. doubled after tax credits & stimulus checks ended
βοΈ BP CEO resigns after probe reveals undisclosed relationships with colleagues
π How a government shutdown would hit Wall Street and the economy
π₯Έ Elon Musk "may have jeopardized data privacy and security" at X
π This Startup Wants to Give You a 3% Mortgage

Gif by friends on Giphy
If a bunch of potential homebuyers were told today they could get a 3% mortgage, would it be misleading? Well, yes (the average mortgage has a 7% interest rate these days!), but also, no.
At least, not if the real estate startup Roam has anything to say. The company is hoping to popularize a novel solution: Assumable loans.
This workaround lets sellers transfer their mortgage loans to buyers alongside the house.
Hope for homebuyers: On paper, itβs a great idea β house hunters disheartened by the historic surge in interest rates can inherit a more affordable loan, while sellers can earn a higher price for their home (by attracting more bids from prospective buyers who can pay up with a lower rate.)
In reality, as the Wall Street Journal puts it, βFew consumers know about the option, and fewer still follow through with it.β
The Federal Housing Administration has only processed some 3,300 mortgage transfers this year.
How it works: Under these assumable loan transactions, the home seller is no longer responsible for the mortgage, and the remaining loan balance is subtracted from the homeβs purchase price β the home buyer takes over the mortgage and must come up with the cash to cover the difference between the purchase price and the mortgage amount.
Sounds great. Now imagine, though, a $600,000 home with a $350,000 mortgage β the buyer would need to pony up $2
50,000 in cash. If you couldnβt front that money, youβd need a second loan.
Why it matters:
Not all mortgages are eligible, but itβs estimated that about 22% of active mortgages could be transferred, which is enough to still be consequential, assuming Roam can bring its idea mainstream.
Viable business model? Roamβs vision of bringing American homebuyers cheap mortgages begins in Georgia, Arizona, Colorado, Texas, and Florida. The company will identify and advertise listings eligible for mortgage transfers and assist with the corresponding paperwork and bureaucratic hoops.
Roam plans to make its money by collecting a fee equal to 1% of a houseβs purchase price.
Thatβs compensation for helping with the process and recommending lenders provide additional financing as needed (to close the gap between a homeβs price tag and the mortgage outstanding.)
The company has just 10 employees and $1.25 million in venture capital funding. Still, itβs taking on the status quo in mortgage banking, where lenders typically drag their feet on these mortgage transfers due to the low fees they earn for processing them.
Perhaps a bigger challenge: Finding folks willing to part with their low-rate loans.
TRIVIA ANSWER
See you next time!
That's it for today on We Study Markets!
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