

πΈ Apple is a profit-gushing behemoth, and itβs no wonder why. I have four of their (not-so-cheap) devices within reach while typing this, including my computer.
Iβll seemingly be paying $2.99 monthly forever for iCloud storage to, well, store photos Iβve taken over the last decade with Apple products. Americaβs corporate gem relies heavily on one thing, though: iPhones.
And now Apple is unveiling a major new gadget, the Vision Pro headset π₯½
Weβll find out in 2024, when the headsets go on sale, whether augmented reality is worth the hype. Itβll either be a huge flop or a diversifier for Appleβs revenues & incomes, which we break down in the Chart(s) of the Day below.
If $3,500 is burning a hole in your pocket, please do buy it and let us know your thoughts.
β Shawn
Hereβs the rundown:

Today, we'll discuss the three biggest stories in markets:
Golfβs βCivil Warβ comes to an end
The SEC takes on Coinbase and Binance
Geopolitical pressures push Sequoia Capital to split up
All this, and more, in just 5 minutes to read.
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IN THE NEWS
β³οΈ PGA Tour Announces Surprise Merger With Saudi-Backed Rival LIV (CNBC)
We seldom cover golf (maybe the first time?), so when we do, itβs big news: The renowned PGA Tour and its up-and-coming rival, LIV Golf β started in 2021 and backed by Saudi Arabia β are combining in a βshockingβ merger.
One Bloomberg reporter called it the βend of the Civil War in golf.β
What happened? The Middle East kingdom has thrown big money behind its golfing league amid other efforts to diversify its economy away from oil and change its reputation for human rights abuses, what some see as βsports washing.β
The result was an epic feud that captivated fans and divided players. LIV laid out lucrative contracts for players, prompting the PGA to ban those who participated in LIV tournaments.
Still, the LIV attracted big names, notably Dustin Johnson, Phil Mickelson, and Bubba Watson. But the PGA Tour has billions of dollars in broadcast deals with numerous corporate sponsors ranging from Rolex to FedEx.
The deal combines the PGA Tour and LIV Golfβs businesses and rights into a yet-to-be-named company, including DP World Tour (aka the European PGA Tour). Saudia Arabiaβs sovereign wealth fund is reportedly prepared to invest billions into the new entity.
Why it matters:
LIV sued the PGA tour last year over βmonopolistic behaviorβ in restricting players from participating in rival leagues. At the same time, the PGA countersued, alleging that LIV illegally pressured players to break existing contracts. Now, the deal would end all pending litigation, which put fortunes on the line for golf leagues, TV networks, advertisers, and athletes.
PGA Tour Commissioner Jay Monahan, who would be the chief executive of the new organization, commented: βAfter two years of disruption and distraction, this is a historic day for the game we all know and love.β
The merger faces challenges, though. The Justice Department has been investigating the PGA Tour over its clashes with LIV, leaving the door open for an antitrust review.
Monahan added, βThereβs much work to do to get us from a framework agreement to a definition agreement,β but one thing is clear: The PGA Tour βis supercharged for the future.β
βοΈ SEC Sues Coinbase for Breaking Market Rules (NYT)
On Monday, the Securities and Exchange Commission (SEC) came down hard on Binance and CEO Changpeng Zhao for U.S. securities violations. On Tuesday, the regulator came after its next big player in the crypto space: Coinbase, one of the largest and most well-known cryptocurrency trading platforms. It was formed in 2012 and went public in 2021.
The SEC alleges that Coinbase violated rules requiring it to register as an exchange and be overseen by the federal agency. It also alleges Coinbase traded at least 13 crypto assets that are securities and should have been registered with regulators before they were issued.
Usually, registration involves providing investors with financial statements and detailed risk disclosures reviewed by regulators. The list of assets includes tokens called Solana, Cardano, and Polygon. The SEC also says Coinbase made those tokens available for trading as securities, so they must register as an exchange, brokerage, and clearing agency.
βCoinbase has elevated its interest in increasing its profits over investorsβ interests, and over compliance with the law and the regulatory framework that governs the securities markets and was created to protect investors and the U.S. capital markets,β per a Manhattan federal court filing.
Tuesdayβs lawsuit marks the end of a two-year effort by SEC Chair Gary Gensler to shift his agencyβs focus in crypto toward the online platforms where assets are traded. While thousands of cryptocurrencies exist at any given time, just a handful of exchanges serve as access points to the crypto market for most investors.
Why it matters:
The countryβs top securities regulators filed the lawsuit after suing Binance, the worldβs biggest cryptocurrency trading exchange, for mishandling customer funds and lying to American regulators and investors about its operations.
On CNBC Tuesday, Gensler said: βThese trading platforms, they call themselves exchanges, are commingling a number of functions. We donβt see the New York Stock Exchange operating a hedge fund.β
In a statement earlier, Gensler said: βWe allege that Coinbase, despite being subject to the securities laws, commingled and unlawfully offered exchange, broker-dealer, and clearinghouse functions.β
In response, Coinbaseβs chief legal officer said: βThe SECβs reliance on an enforcement-only approach in the absence of clear rules for the digital asset industry is hurting Americaβs economic competitiveness and companies like Coinbase that have a demonstrated commitment to compliance.β
Adding further, βThe solution is legislation that allows fair rules for the road to be developed transparently and applied equally, not litigation. In the meantime, weβll continue to operate our business as usual.β
𧨠Geopolitical Tension Pushes Sequoia Capital to Split up (Bloomberg)
Score one point for team βdeglobalizationβ β those arguing that the world economy is becoming more and more fragmented. Put differently, companies are finding it difficult to navigate geopolitical tensions between the U.S. and China, and some are opting out.
The venture capital titan Sequoia Capital is dividing itself into three parts, splitting up its U.S. and China operations.
In a press release, the firm said, βIt has become increasingly complex to run a decentralized global investment business. This has made using centralized back-office functions more of a hindrance than an advantage.β
Sequoia expects to operate its spun-off firms under independent brands within the next year. One will focus on China, another on the U.S. and Europe, and the third on India and Southeast Asia.
Sequoiaβs China division is unique, garnering access to the countryβs markets years before its competition, and now manages about $56 billion. It invested early in Bytedance, TikTokβs parent company, and JD.com, Chinaβs largest retailer.
Neil Shen, the founder of Sequoia China, told the Financial Times that conversations about splitting the businesses βhave been evolving over the last two to three yearsβ as the firmβs geographically-focused entities have βmuch less in common now.β
Why it matters:
Regulatory scrutiny is heating up. President Biden intends to sign an executive order limiting investment in key parts of Chinaβs economy by American businesses, with National Security Advisor Jake Sullivan calling it βno secretβ that the government is devising rules restricting investment flows into China.
Known for its early-stage investments into Apple, Google, Airbnb, Instagram, and several of Chinaβs own big internet companies, limits on investments into sensitive, emerging tech is quite troublesome for Sequoiaβs business model.
Earlier this year, Sequoia began allowing independent U.S. national-security experts to vet its China divisionβs potential investments in areas like artificial intelligence and quantum computing β just one illustration of how geopolitical tensions crept into investment decisions.
The split ends one of the most successful U.S.-China investing alliances, where billions of dollars worth of capital, raised largely from U.S. endowments and pension funds like Californiaβs Public Employeesβ Retirement System (CalPERS), seeded Chinaβs blossoming tech industry while redirecting profits to Sequoiaβs American home base. That dynamic, involving Sequoia at least, will no longer exist.
MORE HEADLINES
π¦ World Bank projects weak global growth amid rising interest rates
π¬ Airlines expect to make $10 billion this year despite economic slowdown
π Merck challenges U.S. governmentβs new powers to negotiate drug prices
TRIVIA ANSWER
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