

By Matthew Gutierrez and Shawn OβMalley
U.S. stocks continue to dominant by virtually every metric. Itβs not just in 2023, with the S&P 500 up ~20%.
U.S. stocks have been outperforming international stocks for over 15 consecutive years, and itβs not even close.
π Is a reversion to the mean in store, or will U.S. stocks keep outpeforming in the decade ahead?
β Matthew & Shawn
Hereβs todayβs rundown:
POP QUIZ
Today, we'll discuss the three biggest stories in markets:
Investors take on more risk entering 2024
Itβs not βwillβ the Fed cut rates, but why?
Shohei Ohtani redefines the big sports contract
All this, and more, in just 5 minutes to read.
IN THE NEWS
πΈ Investors Want More Risk Ahead of Interest-Rate Cuts

Gif by nbclawandorder on Giphy
Risk on? Risk on.Β
A year ago, the stock market had just tumbled. Tech was in the gutter, and Wall Street analysts were staying cautious. With cash earning about 5%, why look elsewhere?
The roaring 20s? Well, virtually everything rose in 2023, and now investors are taking on more risk ahead of possible interest-rate cuts.Β
Look, thereβs no guarantee the Fed is done raising rates or will cut them (more below), but history suggests theyβll cut eventually, and when they do, stocks tend to do quite well.
Stocks and bonds perform better in a pause before rate cuts than after, per The Wall Street Journal, whose chart below illustrates this trend.
Since 1990, stocks bought in the six months after the first rate cut have returned an annualized average of 15% vs. 21% for investments made during the pause.
As for bonds? 15% return in the pause, just 7% afterward.
βThis period in between the last Fed hike and the first Fed cut tends to be a really rewarding time,β said one investment strategist at BlackRock.
Leaving cash: Some financial advisors say people turned too cautious last winter, just when they should have been more aggressive. But, the pending rate pause (TBD) could coincide with rising stock prices, giving them another chance to make money in the market.Β
Investors have noticed, dropping $3 billion out of money-market funds since early November. Much of that is going to equities.Β
Why it matters:
Cash rarely hurts. The late Charlie Munger advocated for having plenty on hand β a βboatload of cash,β he might say β not just for emergency expenses but also because you can use cash to pounce on outstanding investments that might arise unexpectedly.Β
Still, many advisors advise staying invested because itβs difficult to time the market, if not impossible, and holding stocks over long periods has outperformed virtually every other strategy.Β
Said one strategist: βItβs too risky to be out (of the market) in the long term.β
TOGETHER WITH THE BAY AREA TIMES
π§ Itβs Not βWillβ the Fed Cut Rates but βWhyβ
In todayβs edition of We Study the Fedβ¦kidding, but youβre not wrong if it seems like we talk about the Fed a lot. Of course, the Fed just responds to economic realities.
And while most in markets agree the Fed will cut rates next year in response to changes in the economy, what matters more is why theyβre cutting rates. In other words, whatβre they responding to that spurs the expected cuts?
Embrace debate: Bloomberg calls this βthe most important question facing markets next year,β for good reason.
On the one hand, if the Fed feels it can bring down interest rates as inflation normalizes without destroying the economy (aka a βsoft landingβ), then 2024 should be a promising year for investors.
But if the Fed cuts rates to stimulate the economy out of a recession, the boon of lower rates could be entirely offset by a slump in corporate profits for stock investors.
Either way, though, the timing of cuts remains a contentious topic. According to Bloomberg, in the last five Fed rate-hiking campaigns, the first pivot toward cutting rates usually came eight months after the last hike.
Since the Fed last raised rates in July, many have pegged March 2024 for the rate cut β eight months later.
Why it matters:
Looking ahead, markets have βpriced inβ 110 basis points of cuts next year.
Translation: Investorsβ consensus is that the Fedβs policy rate, which serves as the baseline across the financial system, will move 1.1% lower in 2024, down from 5.25%-5.5% currently to roughly 4%-4.25%.
This would likely bring down mortgage rates, credit card rates, financing costs for companies, and even help the federal government by reducing the interest on Treasury bonds used to fund budget shortfalls.
But what happens to mortgages, credit cards, corporate financing, the stock market, and so on depends on the big question mentioned above: Are rates falling due to lower inflation, or are they falling because of a recession?
If rates fall because the Fed is fighting a recession, the positive benefits of lower rates generally would be offset by the negative effects of an economic slowdown.
Also of note: A recession would likely spur a sharper decline in interest rates as Fed officials jump into action, particularly after their recent blemish in responding too late to inflation, whereas a soft landing-induced cut to rates would happen more gradually.
Expect 2024 to be filled with debate, in real-time, over which is unfolding.
MORE HEADLINES
π How the poinsettia became a $213 million industry in the U.S.
π Macyβs investors mount a $5.8 billion buyout
π¬ What Sam Altman did to get fired as OpenAIβs CEO
πΊπΈ Why the U.S. economy has powered ahead of other rich nations
πͺ§ The number of workers on strike fell by a third in November
π Fixed income ETFs to watch in 2024
βΎ Shohei Ohtani Redefines the Big Sports Contract
We know professional athletes make big bucks, but Shohei Ohtani has taken it to a whole new level.Β
One of Major League Baseballβs top stars, Ohtani, 29, just inked a monster 10-year, $700 million deal with the Los Angeles Dodgers. Itβs the biggest sports contract in North American sports history by a wide margin.Β
Ohtaniβs deal is 64% more than baseballβs previous record, a $426.5 million deal for Mike Trout.
Ohtani commanded the most lucrative deal in North American sports history mainly because heβs hailed as the closest thing the game has seen to Babe Ruth. He can pitch and hit at the highest level. And heβs already a two-time MVP.
Who pays for this? Well, mostly fans. Ticket sales, merchandise, and corporate sponsors drive enormous revenue for pro sports, especially in major markets like New York and Los Angeles. Big TV/media rights deals, too.
Ohtani will make a lot of money over the next decade, but so will the state of California. After taxes and agent commissions, Ohtani will take home about $33.5 million of the $70 million annual salary.
That doesnβt include his endorsements with New Balance and dozens of Japanese brands, many of which pay for signage in MLB ballparks. All told, Ohtani makes over $20 million per year just on off-field endorsements alone, bringing his annual total to nearly $100 million.
Why it matters:
The value of pro sports contracts has grown dramatically over the past couple of decades.Β
Ohtaniβs deal came the same week golf star Jon Rahm, also 29, signed a three-year, $300 million deal with Saudi-backed LIV Golf.
Rahm and Ohtani will earn more than the $60 million Argentine soccer star Lionel Messi is making to play with Major League Soccerβs Inter Miami.
For context, the average NBA player makes about $10 million; the average NFL salary is about $3 million; and the average MLB salary is about $5 million.
Some analysts argue that Ohtani might be underpaid given how much interest he drives for the sport, how many seats he seals, and how rare a talent heβs become. On the other hand, any sports figure is only a major injury or two away from calling it quits, so itβs risky for teams to sign players to such long-term contracts.Β
The bottom line: Spots is a massive, (mostly) profitable industry because of the enormous fan bases that love their teams. And since only a select few can perform a sport at the highest level, they earn what the market dictates: a lot of dough.Β
QUICK POLL

Friday, we asked: Will 2024 be a better or worse year for growth stocks vs value stocks?
β One reader commented, βGrowth stocks have been outperforming value stocks since 2009, and I don't see why anything would change in the near future.β
β Another wisely added, βIt depends on how you classify value and growth stocks. There are a lot of stocks in value indexes that I wouldnβt say necessarily belong.β
RECOMMENDED READING: THE AVERAGE JOE
The βIKEA Instructions for Investingβ
Assembling IKEA tables got you feelinβ like the Steph Curry of furniture?
The Average Joe will turn you into the Marie Kondo of investing. Organized, calm and ready to conquer the markets.
Their newsletters are the βIKEA instructions for investingβ β short, simple and concise β filled with market trends and insights.
But you donβt read IKEA manuals on your spare time and you wouldnβt read financial publications for fun. Until nowβ¦
TRIVIA ANSWER
See you next time!
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