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Written by Matthew Gutierrez and Shawn OβMalley
The botanist and bestselling author Robin Wall Kimmerer has remarked, βit worries me greatly that todayβs children can recognize 100 corporate logos and fewer than 10 plantsβ π±
We canβt remember the last time someone told us their favorite plant. But big brands? Theyβre all around us. Credit is due to big brands like Apple, Amazon, and Nike, whose brand values are nothing short of extraordinary.
π Their logos are recognizable in virtually every corner of the world, and their brand values have a lot to do with their market values: Amazonβs brand contributes about 19% to its total market value, including debt.
Our Chart of the Day highlights some of the biggest brands worldwide.
β Matthew & Shawn
Hereβs todayβs rundown:
Today, we'll discuss the three biggest stories in markets:
Microsoft and Google kick off big tech earnings
Why an airport in Europe is IPOing
23andMeβs fall from $6 billion to nearly $0
All this, and more, in just 5 minutes to read.
POP QUIZ



